Since their debut in aw09, designers Thom Murphy and Ebru Ercon have been making an impact in the MAN show with their New Power Studio line, and also on YouTube with their short fashion films.
For ss11 Murphy has stepped out on his own, keeping their usual sportswear influences and also including panelled tailoring. Gloves are stitched all over the last look, a jacket, which resembles chicken wings. Note the bewildered faces in the front row as they realize the back-pack he is carrying is a small child.
I think their appeal their is good, solid design. You can see the garments are well considered and are of high quality, but they aren't shouting at you about it. The models always look fresh and real, and the overall mood is cool.
The Black Duck ss10 video was what really drew my attention to the brand. It has a dreamy, shopping channel feel. Orville the duck and an eccentric lady also feature. I wouldn't say i fully understand what they're about, but New Power Studio still remains my favourite of fashion week.
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